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WIX-Report: 2020 the Year of e-Commerce

Updated: Jan 7, 2021

The online platform WIX has published its annual report. For this purpose, the provider of website solutions with headquarters in Israel evaluated the online shops that are operated in numerous countries via its platform. Wix concludes that the coronavirus pandemic has given e-commerce an unprecedented growth spurt and changed it forever. The way people shop online has seen a transformation.

Number of online stores and sales see record growth

According to Wix, 2020 broke all records: The number of active online shops worldwide that use the company's services rose from around 400,000 at the beginning of 2020 to over 600,000 over the course of the year. The number of sales transactions more than doubled with a plus of 140%. Not only did people shop more often on the Internet, but also significantly more overall: during the first wave of the pandemic in the period from February to May 2020 alone, sales increased by 139% worldwide. In the UK, which was particularly hard hit by the crisis, there was an increase of 193% in this period, almost tripling the previous sales level.

Some industries are the big winners

Which products have people bought around the world in particular? Even if there has been significant growth in all areas, there are major differences, also among the various countries. For example, significantly more children's and baby products were purchased in Brazil (519% more than in the previous year), only exceeded by the sales record in Japan in the same category with an increase of 10,315%. In November, the month of Black Friday and Cyber Monday, two particularly important dates in the USA and whren Christmas shopping is already starting, Americans bought 304% more gift items online than in the same month of 2019. Globally, the food and beverage, pet supplies, and home improvement and gardening sectors are particularly popular.

Read the full report here.

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