The logo is any company's flagship. Brands should definitely keep an eye on these ten design trends in 2021.
Man thinks in pictures. Therefore, a memorable logo is essential for the company's success. We all know the brand symbol of Coca-Cola, Nike or McDonald's - even though they have already gone through a number of design trends. Apple's world-famous icon is a good example. Because the Apple logo changed from a colorful, bitten apple with rounded corners to a rather simple, modern and clean symbol.
But what to expect and in terms of design trends in 2021? The logo design website Logaster.de has summarized the ten most important developments for the coming year in an infographic.
The 10 most important design trends for 2021
Logaster's research showed that the logo design will be much simpler in the coming year. For example, minimalism as well as empty spaces and clean, thin lines are trendy. You can see which designs will be popular next year:
Minimalism is spreading like wildfire and there are no signs that anything will change. Companies are increasingly using clean and neat designs. In other words, you can't go wrong with creating a simple logo!
2. UNUSUAL FONTS
Elaborate serif fonts, handwritten fonts, fancy scribbles... There are many ways to create an original, eye-catching logo! The hard part is finding a unique, yet readable solution.
3. COLOR GRADIENTS
Gradients are a surefire way to spice up even the most hopeless logo. Neon tones are still popular, so feel free to experiment with them. It might also be a good idea to experiment with saturated primary colors.
4. TEXT DESTRUCTION
Removing part of the word or image is a common technique used to make a logo stand out from the crowd. Experiment with fonts and density. But it's also important to make sure that your logo message is easy to understand.
5. OVERLAPPING ELEMENTS
When you place different elements on top of each other, you can convey many different associations, from constancy and reliability to dynamic growth and progress.
It is expected that this trend will increase even more in 2021. Using negative space is a smart way to add depth to your logo without cluttering it with additional elements.
7. CLEAR THIN LINES
Not everyone likes massive designs. Instead, consider using fine, straight lines. A combination of geometric shapes and thin lines can make your logo look airier and more elegant.
8. UNUSUAL ARRANGEMENT
The unexpected positioning of your logo elements is guaranteed to attract the attention of the viewer and arouse their curiosity. In this way you also demonstrate your creativity and unconventional thinking.
9. VISUAL BALANCE
A visually balanced logo is a feast for the eyes for those who abhor asymmetry and deliberate neglect in logo design. If you like consistent and proportional layouts, then this new trend should definitely be taken advantage of!
10. MONOGRAMS AND ABBREVIATIONS
Monograms and abbreviations are an immortal classic that designers cannot get enough of. It can be hard to create a convincing monogram, but the end result is well worth the effort!